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Sales and Marketing

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Sales Forecasting

Eclectic's advanced modelling capability enables you to analyse historical data in conjunction with sales forecasts, marketing information and financial data across product categories and sales groups. It enables you to take into consideration all relevant factors analyse data to show trends as well as drill down into individual opportunities.

Benefits

  • Improves accuracy of forecasting by including existing and historical data.
  • Identifies potential shortfalls.
  • Highlight risks and dependencies.
  • Enables better demand planning.
  • Supports future planning and growth strategies.
  • Promotes stakeholder and shareholder confidence through more accurate forecasting.

Customer Profitability

The profitability of a company is affected by the amount of company resources absorbed by each of its customers. Without knowing the profitability of every customer, you cannot make informed decisions regarding cost-cutting, improving service or acquiring new business.

Eclectic's proven framework measures the true profitability of your customer base, so that your decisions are based on accurate data. Whatever your product/service range or channels to market we can identify and apportion the costs involved.

Benefits

  • Know which of your customers or branches are profitable or unprofitable.
  • Understand the purchasing behaviour of your customers?
  • Know the real costs to acquire a new customer.
  • Appreciate what resources each customer consumes.
  • Identify the profit potential of each new customer.
  • Enable evaluation of new product and service strategies for profit potential.
  • Develop targeted marketing campaigns to attract potentially profitable customers.
  • Adjust pricing strategies.


Overview
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